Columbus, OH
Paid Media Agency
Reach the right audience, on the right platform, at the right time.
Advertising That Works
Beyond the Click
Maybe you’ve invested in advertising before—but did it actually bring in customers? Businesses are always pouring money into campaigns that get seen but don’t convert.
It’s time to use traditional paid media to build brand trust, increase visibility, and reach your audience where they already are.
What is Traditional Paid Media Buying & Planning?
Traditional media includes TV, radio, print, and out-of-home (OOH) advertising—platforms with proven reach and lasting impact. We use traditional media and modern data-driven strategies so your ads actually drive business growth.
You need a smarter media strategy if:
Your past advertising efforts have lacked clear ROI or performance tracking.
You want to reach a broad, engaged audience in your local market.
Your brand needs high-impact, credibility-boosting ad placements.
Meet Your Paid Media Expert: Carissa Richardson
I’ve spent 20 years helping businesses make smarter advertising investments. My expertise spans both traditional and digital advertising, and I know firsthand that the most effective strategies don’t rely on just one channel—they integrate the best of both worlds.
We don’t waste money on ads that “might work.” We create strategic media plans built for real impact. Whether you’re looking to maximize a TV buy, make radio work harder for you, or get your brand on billboards that actually drive results, I’m here to help you do it right.
Explore Traditional
Paid Media Services
Radio Ads
For businesses that want to reach engaged listeners in their daily routines.
Get your message heard on popular local and national stations.
Target specific audiences with demographic and geographic precision.
Build brand recognition with repeated exposure during peak listening hours.
Television Ads
For brands looking to make a lasting impression with high-impact video.
Capture attention with professionally produced, targeted TV ads.
Reach your ideal audience on broadcast, cable, and streaming platforms.
Combine with digital strategies for a full-funnel advertising approach.
Outdoor Advertising
For businesses looking to dominate high-traffic areas with bold visuals.
Get in front of thousands of potential customers every day.
Increase local brand awareness with billboards, transit ads, and signage.
Deliver a clear, memorable message that sticks with your audience.
Print Advertisements
For businesses that need high-credibility placements in trusted publications.
Build authority with magazine and newspaper ads that stand out.
Reach niche audiences through industry-specific and local publications.
Strengthen brand awareness with longer-lasting, tangible marketing.
How We’ll Work Together
>Step 1: Free Intro Call & Ad Audit
We start with a deep dive into your business goals, audience, and past advertising efforts to pinpoint opportunities.
>Step 2: Media Planning & Audience Targeting
We craft a customized media plan—selecting the best platforms, placements, and messaging to reach the right audience.
>Step 3: Media Buying & Execution
We negotiate and secure the best rates, placements, and formats to maximize your reach and get the most value from your budget.
>Step 4: Performance Tracking & Optimization
We provide clear, transparent reporting—so you always know what’s working, why, and how to optimize for even better results.
Traditional Paid Media: Frequently Asked Questions
What’s the benefit of traditional media when digital ads are everywhere?
Traditional media builds brand awareness and trust in a way digital alone can’t. TV, radio, and print ads still reach massive audiences and work well when paired with digital campaigns for a full-funnel marketing plan.
How do I know if traditional media is right for my business?
Traditional media can be a powerful tool if your audience engages with TV, radio, print, or outdoor advertising. Strategic planning is key—so that you’re on the right platforms with the right message.
Can Kindred Strategy handle both traditional and digital media?
Yes. We seamlessly integrate traditional and digital advertising to create a holistic, results-driven ad strategy for your business.
How do you measure success with traditional media?
We track key metrics like brand lift, audience reach, website traffic increases, and conversion impact—so you get real data, not just assumptions.
Your Ad Budget Should Work as Hard as You Do.
No more guessing. No more wasting spend. Let’s create a media strategy that actually delivers.