Paid Search Marketing Agency

Stop wasting spend on ads that don’t convert.

If You’re ready to grow,

you need smarter paid search.

If your Google Ads and SEM campaigns aren’t delivering consistent, measurable ROI, you’re losing momentum–and it’s costing you.

You don’t have time—or money—to waste on trial and error. You need a scalable, data-driven search strategy that brings in high-intent customers, lowers acquisition costs, and fuels your growth. So what are you waiting for?

Spend Smarter

What is Paid Search Marketing?

Paid search (SEM/PPC) puts you in front of someone the moment they raise their hand looking for information.

You know your paid search strategy needs work if:

You’re spending money on ads but not seeing real ROI.
Your competitors’ ads are showing up more often than yours.
You’ve tried boosting posts but haven’t seen meaningful conversions.

"Kindred Strategy feels like a part of our team here at The PAST Foundation. They really understand who we are as an organization and stand by our mission to link learning to life."

—Javier Cruz, The PAST Foundation

Meet Your Paid Search Specialist:

Carissa Richardson

I help fast-growing brands scale smarter with Google Ads, SEM, and paid search strategies that deliver measurable results. With nearly 20 years of experience in paid media planning and buying, I’ve worked with startups, national brands, and scaling businesses to build high-performing PPC campaigns that turn ad spend into real growth.

Before founding Kindred Strategy, I spent over 15 years in top agencies managing multimillion-dollar advertising budgets across Google, Bing, and paid search platforms. I know what works—and more importantly, what doesn’t.

About The Team

Paid Search Services

Paid Search and SEM

For businesses that need to be found at the exact moment customers are searching.

Get top placement on Google for high-intent keywords.
Drive qualified traffic that actually converts.
Reduce wasted spend with precision targeting and smart bidding.

Google Aads Management Services

For brands ready to scale with a data-driven, ROI-focused Google Ads strategy.

Optimize every ad dollar for maximum return.
Craft high-performing ads that attract the right customers.
Track, analyze, and refine campaigns for constant improvement.

PPC Consulting

For businesses tired of wasting budget on clicks that don’t convert.

Get expert insights to improve performance fast.
Eliminate wasted ad spend with proven PPC strategies.
Build a scalable, predictable paid search system.

Start Advertising Smarter

How We’ll Work Together

> Free PPC Audit & Strategy Call

We analyze your Google Ads performance, conversion tracking, and wasted spend to uncover what’s holding you back.

> High-Intent Keyword Targeting

We develop a precision-targeted search strategy that prioritizes buyers, not just browsers.

> Ad Creation & Campaign Launch

We write conversion-driven ad copy, optimize landing pages, and structure campaigns for scalable lead generation.

> Continuous Optimization & Scaling

We monitor every dollar—adjusting bids, refining targeting, and maximizing ROAS to fuel growth without wasted spend.

Paid Search Marketing: Frequently Asked Questions

Is PPC advertising worth it for growing brands?

Yes—when it’s built for scale. Google Ads and SEM campaigns drive high-intent traffic, making them one of the most effective ways to generate leads at a predictable cost.

How do you measure ROI with paid search?

We track lead quality, cost per acquisition, and revenue impact—not just clicks. Our data-driven approach ensures you always know where your budget is going.

What’s the difference between SEM vs PPC?

SEM (Search Engine Marketing) is the broader term for search advertising, while PPC (Pay-Per-Click) is the actual model where you pay per visitor. Both require strategy to drive conversions.