A Paid Media Agency Fueling Business Success Through Expert Advertising Strategies

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Which best describes you?

Traditional Media

Traditional paid advertising channels encompass longstanding methods of reaching audiences, often offline. This includes avenues such as television and radio ads, print advertisements in newspapers or magazines, and outdoor advertising like billboards, offering businesses a diverse array of platforms to connect with a wide audience.

Paid Social

Paid social advertising channels leverage the popularity and targeting capabilities of social media platforms to connect businesses with their target audiences. Through sponsored content on platforms like Meta (Facebook & Instagram, Pinterest, TikTok, and LinkedIn, businesses can strategically showcase their products or services to users based on demographics, interests, and behaviors.

Paid Search (aka SEM/PPC)

Paid search advertising channels involve placing targeted advertisements within search engine results, ensuring businesses appear prominently when users search for relevant keywords. Through platforms like Google Ads, businesses bid on keywords to display their ads, optimizing visibility and driving traffic to their websites for increased conversions.

Programmatic Digital Ads

Programmatic advertising is an automated and data-driven approach to buying and optimizing digital ad space in real-time. Through algorithms and machine learning, advertisers can target specific audiences across various online channels, including OTT/video, native, and display, enhancing the efficiency and precision of their campaigns

Streaming Audio

Streaming audio reaches audiences while they are streaming their favorite music or podcasts online, via an app, or on their smart speakers. With demographic and content targeting, businesses can create impactful connections with listeners no matter where they are listening.

Streaming Video, CTV, and OTT

Streaming video, including Over-The-Top (OTT) and Connected TV (CTV), revolutionizes the way businesses can reach their audiences while they consume video content. Whether it's on popular streaming platforms or through smart TVs, businesses can deliver hyper-targeted video ads, enhancing brand visibility among their most valuable target audiences.

What our clients & partner agencies say…

  • “Carissa has been wonderful to work with. She is truly about partnership and working together to ensure that the goals are met for her clients. We appreciate the insight and communication that she provides to us as we have navigated through the Google Ad management process with her.”

    Alyssa Reder, STEM Program Coordinator, The PAST Foundation

  • “Carissa was straightforward and provided me with a step-by-step strategy to more efficiently target my audience. Her strategy opened my eyes to how to use social media as a much more powerful tool to create awareness for my company and its services... rather than floundering with a random ad hoping the right people see it.”

    Kristie Koehler Vuocolo, Artistic Director/Founder, Good Medicine Productions

  • “I have been lucky enough to work with Carissa as a partner and a client. She is smart, strategic, easy to work with and thorough in her approach. She always applies her skills to the challenge and often finds a differentiated approach that provides an unexpected delight. Her abilities are exceptional in that she can work on a multi-million dollar account or a start-up and add value every time! I highly recommend you give her the opportunity to help you grow your business.”

    Elizabeth Gray, Gray Matter Marketing

  • “THRILLED!!!! A strong, focused media plan from Kindred Strategy resulted in sales for our #1 summer workbook to increase in combined test markets +67%. Regular reporting and review of data allowed us to read reaction to media elements throughout the campaign then pivot and adjust where needed. The knowledge and professionalism on this project from Kindred Strategy was top notch! I highly recommend their services and can’t wait to partner with them again!!”

    Kelly Poggiali, Director - Brand Marketing, Carson Dellosa

  • "Carissa has been instrumental in developing and executing our company’s first ever multi-channel advertising campaign. She is great at listening to what your overall advertising and communications objectives are and then working within your media budget to put together the most impactful plan possible. She’s very easy to work with and always brings great strategic insight and recommendations along with fine attention to all the details of media planning."

    Todd Kuehn, Director of Marketing & Communications, Central Ohio Primary Care