Business Owners

Are you curious how paid advertising could positively impact your business? Are you tired of trying to manage your advertising on your own?

You’re in the right place!

How We Can Help

We are experts at planning and buying across all media channels. No matter the channel, we provide the best strategies to reach your target audience at the time and place it matters most.

Our paid search and social advertising services are perfect for those who are ready to try advertising without initially committing a huge budget.

We help with everything from researching audience media habits to selecting the best platforms based on audience, goals, and budgets. Additionally, we provide ad setup and ongoing measurement and optimization, to ensure you are getting the best possible results for your investment.

As a business owner new to advertising, working with a professional paid media agency can maximize your return on investment and help achieve your marketing goals.

  • Media planning is the strategic process of determining where and when to effectively place your ads to reach your target audience. It involves analyzing your business objectives, understanding your target audience, and selecting the most suitable media channels to deliver your message.

  • Media buying is the execution stage where you purchase advertising space or time on the selected media channels. It involves negotiating with media vendors, securing ad placements, and managing the delivery of your ads.

  • Paid social ads are advertisements that appear on various social media platforms. These ads are designed to promote your business, products, or services to a targeted audience on platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

  • Paid search ads are advertisements that appear on search engine results pages (SERPs) like Google, Bing, or Yahoo. They are displayed when users search for specific keywords related to your business.

What our clients are saying…

Alyssa Reder, STEM Program Coordinator, The PAST Foundation

“Kindred Strategy has been wonderful to work with. They are truly about partnership and working together to ensure that the goals are met for their clients. We appreciate the insight and communication that they provide to us as we have navigated through the Google Ad management process with them.”

Todd Kuehn, Director of Marketing & Communications, Central Ohio Primary Care

“Carissa has been instrumental in developing and executing our company’s first ever multi-channel advertising campaign. She is great at listening to what your overall advertising and communications objectives are and then working within your media budget to put together the most impactful plan possible. She’s very easy to work with and always brings great strategic insight and ecommendations along with fine attention to all the details of media planning.”

Marci Hedderson-Carroll, Founder/Owner of Geode Yoga & Fitness

I hired Carissa Richardson as a referral from a business partner, in which she came highly recommended. Even though I work in the field of IT, the task of Facebook ads made my head spin. Carissa was very helpful in the way of marketing my “dream client” and she was very communicative with analytical reports of how the ads were performing as well as suggestions to make it better.”

Our Process

Discovery

In this phase, we'll get to know your business inside-out! We'll sit down with you to gather vital information about your goals, target audience, and industry landscape. This understanding will be the foundation of our strategy, ensuring we create a customized approach tailored to your unique needs.

Strategy

Once we have a clear grasp of your business, it's time to plan the magic! We'll craft a solid strategy that aligns with your objectives, whether it's boosting sales, increasing brand awareness, or driving website traffic. Our data-driven approach will ensure your ad campaigns reach the right audience at the right time.

Execution

Now comes the thrilling part – launching your ad campaigns! We'll collaborate with you to create captivating ad creatives, including eye-catching visuals and compelling ad copies. But don't worry, we won't just set them loose and hope for the best! Our team will continuously monitor and optimize the campaigns to ensure they perform at their best.

Results & Insights

The moment of truth! We'll provide you with clear, easy-to-understand reports that detail the impact of your ad campaigns. These insights will help us fine-tune our strategies, making each campaign more effective than the last. Our goal is to maximize your return on investment and help your business grow