The Heart & Soul of Kindred Strategy
CARISSA RICHARDSON // FOUNDER & CEO
Hello! My name is Carissa, and I am the founder of Kindred Strategy. With over 18 years of experience in paid advertising, I have a passion for helping businesses make meaningful connections with their customers and thrive.
After leaving a large advertising agency where I worked with big clients who had big budgets, I decided to start Kindred Strategy in November of 2018 to help small to mid-size businesses, gain access to quality paid advertising help. Creating paid advertising strategies that are both effective and efficient, no matter the budget.
My background in both traditional and digital media allows me to develop strategic approaches that encompass all types of advertising. No matter the size of your company or your budget, I can help you meet your advertising goals and connect you with your audience.
PREVIOUS EXPERIENCE:
Media Connections Strategist, Director - Columbus, OH - 8 years
Media Planner/Buyer - Chicago, IL - 5 years
OTHER INTERESTS & FACTS:
- I'm a dedicated Yogi, and I love riding my Peloton (favorite instructors: Cody, Matty, and Olivia)
- I'm a Bookworm, and my favorite authors are Agatha Christie and Ruth Ware (but I love anything true crime or mystery)!
- I have two sons, Brooks and Graham, as well as a boxer mix, Ozzie (my husband, Danny, named him after White Sox player Ozzie Guillén), and a pug named Penny.
- After a long day of work, I love to cook dinner with a glass of wine, then read a good book or watch a movie with my boys.
- My favorite place to travel is Marathon, Florida, in the Keys. I've been going there since I was a kid. It's my happy place!
PENNY // OFFICE PUG
Meet Penny, our beloved office pug, who is an expert at napping, snuggling, and indulging in her favorite treats. She's not a fan of video calls, feeling left out from the virtual hellos and pets, and has a strict policy against working late—dinner time is non-negotiable at 5 pm sharp.
Penny's brings a sense joy and humor to our workspace, reminding us all to stop for breaks (pets) and that life isn’t that serious!
