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After taking time to understand you and your business, your goals, and your customer, we develop a robust strategy that will connect your brand with your customers in the most effective way. This includes defining what success looks like, developing a strategic approach to connecting your message with your audience, and establishing benchmarks for measurement
Once we have determined the connections strategy, goals, benchmarks and metrics we will begin to work directly with vendors to gather proposals and costs. As a result, you will receive a deliverable that includes strategies for the use of each of the recommended media vehicles, tactical partner recommendations, campaign elements, timing, and budget breakdowns. We will also provide an action plan for implementation of the recommended programs. |
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Execution & MEasurement |
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After establishing your ideal connections strategy and the supporting tactics we handle the execution. This includes negotiating rates and added value with each partner as well as placing the orders on your behalf, implementing any tracking pixels needed to track performance, management of revisions, and collecting invoices and managing billing.
After the campaign starts we begin on-going measurement and optimization to ensure the best possible results for your campaign. We monitor the campaign on a regular basis and provide an online dashboard, which gives you on-demand visibility into your campaign's results. |