Phase 1: kick off & Discovery

We dig in to gather a deep understanding of your business, goals, industry, and customer as well as your current marketing activity.
Includes: 
- In person meeting to discuss the project, learn about your business, and get alignment on goals

phase 2: strategy & planning

We then take the learnings and foundation we have built during exploration and develop a robust strategy that will connect your brand with your customers in the most effective way.  This includes defining what success looks like, developing a strategic approach to connecting your message with your audience, and establishing benchmarks for measurement


Once we have determined the connections strategy, goals, benchmarks and metrics we will begin to work directly with vendors to gather proposals and costs.  


As a result, you will receive a deliverable that includes strategies for the use of each of the recommended media vehicles, tactical partner recommendations, campaign elements, timing, and budget breakdowns.  We will also provide an action plan for implementation of the recommended programs.

Includes:
- Audience research 
- Development of connections strategy and corresponding key performance indicators
- Recommended paid media plan that support the connections strategy and will deliver on key performance indicators
        - Your Plan Includes: 
                - Recommended partners
                - Tactics 
                - Impressions 
                - Budget allocation
- Summary of media budget by partner
- Media flow chart
- Next steps and action plan for implementation

phase 3: execution

Once you have signed off on the recommended strategy, vehicles, partners, and tactics we are able to handle the execution of the plan as needed. This includes negotiating rates and added value with each partner as well as placing the orders on your behalf, managing revisions, and collecting invoices monthly.

Includes:
- Negotiation with approved media partners
- Placement of approved media plan
- Implementation of any recommended tracking pixels
- Billing and invoice management

phase 4: measurement

After the campaign is deployed we immediately begin the process of ongoing measurement and optimization to ensure the best possible results for your campaign. We monitor the campaign on a regular basis and reach out immediately when there are insights or optimizations that could be made to improve performance. We also provide an online dashboard that is updated monthly, to provide on-going visibility into your campaign's results.


Includes:
- Ongoing monitoring & optimization of all placements
- Creation of monthly reporting dashboard with key metrics and results
- Distillation of dashboard metrics into a monthly insights and learnings recap